In 2015, I saw magic.
We had finished the alpha version of our first chatbot. I typed a question (something simple, about a product) and it answered. Correctly. Automatically. I felt like I was watching the future appear on my screen.
That same year I met Mario Campos. He joined as our second employee. We were five people working in a three-by-three meter room, with $9,000 dollars from an angel investor. No office, no budget, just conviction.
A year later, we launched Coca-Cola's first chatbot in Mexico, and in Guadalajara we did a demo in front of the IBM Mexico team. Their chatbot against ours. Very similar performance. But while they had an army, we had five people and a dream. When they saw how we had built our model, they were surprised — it was very similar to theirs. At SoldAI we had developed our own NLP, deep learning, and machine learning models. They offered us an acqui-hire—not a big deal, it was still early stages. We said no.
We weren't doing this to sell. We were doing it because we had to.
The company we built, SoldAI, grew to serve pharmaceutical companies, banks, retail, and telecommunications across Latin America. We reached $1M USD in ARR without VC funding. We initially corrected 30% of Google's Spanish automatic speech recognition errors And obtained a Patent.
But behind every achievement, there was a constant pain: automation kept breaking.
Every new client asked for custom integrations. We had to deal with old systems and specific business rules. Every new project meant more code, more people, more time.
We weren't scaling technology. We were scaling human effort.
And then... the pandemic hit.
Contracts were canceled, and what was already fractured ended up breaking completely.
I had made a serious mistake: giving up control in the name of progress. The cap table had a balance of power... but not a balance of vision. We couldn't close our seed round.
For months, I lived under the illusion that I was still making decisions, but they were no longer mine. They just got approved.
One day, without notice, I was ignored as CEO (it was as if I had been removed), my decisions were no longer heard, and with that, I lost more than a company: I lost the chance to fulfill my promise to the team that bet on me.
But I didn't stop. Because right there, I understood something I hadn't wanted to see:
It's not enough to build technology. You also have to protect the mission and the culture.
Mario and I decided to try our luck together. For almost two years, we tried everything. Nothing convinced us or worked.
At the end of 2023, we built a support copilot using LLMs. In 2024, we talked with more than 200 IT leaders and heard the same thing over and over again: the real pain wasn't support—it was the lack of integration with their systems.
AI could already understand language. What was hard was automating real processes.
It was the same problem we had experienced for almost 10 years.
And that's when we saw it clearly: The world doesn't need another chatbot. It needs a completely new infrastructure.
We built Neuraan to solve the problem we were never able to fix at SoldAI.
At Neuraan, AI agents don't follow scripts. They operate your tools like an intelligent teammate would. They think. Decide. Collaborate.
They automate like your best team member would... but without stopping, without burning out, and with full traceability.
Today, Neuraan helps companies in real estate, software, and finance automate their critical processes. Faster than any IT team. No code. No waiting for someone to read an API.
It's not about replacing people. It's about freeing them.
Our first believer was Daniel Sánchez, a mentor from the Google Accelerator program in Mexico. He knew our work since we helped improve the accuracy of Google's Spanish speech recognizer, led by Mario, and the results of a successful pilot. Dani knew what we were capable of. He bet on us as our first investor.
Then others joined: operators and executives from Google, Amazon, Walmart, AB InBev, PepsiCo, Bepensa, Vales, T-Systems, MVS, to name a few—people we had already worked with. One of our first clients was Karola, from Grupo Eleva. We met years earlier when she worked at Bluebox. Proof that people matter more than pitches.
Something we care deeply about is the experience of people who don't know how to code, but know exactly what needs to be improved. We give them autonomy. We give them power. We take the burden of building “glue” between platforms off technical teams, so they can focus on real innovation.
I firmly believe that very soon, every person will interact with AI every day—in both digital and physical spaces. Not as just another tool, but as a companion. An ally. The driving force.
And we're building the technology that will accelerate that future.
Not because it's trendy. Not because it's easy. But because I've seen what happens when we don't.